LeBron James Stars in Audemars Piguet's New "Future of First" Campaign

Along with the launch of a new second-hand business, Audemars Piguet is teaming up with one of its most famous brand ambassadors and Rankin for a new commemorative campaign to celebrate the 25-year anniversary of the Royal Oak Offshore. Dubbed "The Future of First," AP's new promotional movement features LeBron James as its star, allowing the NBA icon -- aided by a lone DJ -- to deliver his explanations of what "first" truly means. "First comes out of nowhere," James says. "First is a moment -- ...